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Pivot. Strategy and Tactics

How can a tough decision about a Pivot be made and implemented?
Your business consists of 4 inextricably intertwined components: product, target clients, method of getting clients and business model. If at least one of these components does not work, probably it’s time to restart the startup with new milestones. By the example of Appscotch, the speaker will talk about those challenges, which may become the ground for making a tough decision on changing the startup development trend and about how to correctly make a Pivot when the decision is already made.


Maxim Gannutin