HIGHWAY to Tech, Money and Skills

IBM Design Thinking as a cyclical process from ideas generation to the prototyping and full-scale implementation

The approach description (introductory presentation):
• History and necessarity
• Why do we need in another approach?
• The Speed-Up

Workshop interactive part:
Task 1 - Feel yourself like a user
Task 2 - Let us to see what do we need
Task 3 - To create a story around the idea
Task 4 - "What to choose?" or Secrets of the prioritization
Task 5 - Achievable heights
Task 6 - Analog prototype


Nikolay Marin


Gayane Arutyunyan

IBM Corporation